Looking back on 2012, BeRecruited further expanded its lead as the largest collegiate athletic recruiting service. Almost 30,000 college coaches viewed almost half a million BeRecruited student athlete profiles in 2012. These interactions led to over 10 million connections facilitated by BeRecruited in over 30 sports. Thanks to our users, we’ve come a long way from a swimmers only website founded in 2000.
BeRecruited’s core function is to connect high school student athletes and college coaches. In 2012, our primary focus was to improve the user experience on BeRecruited.com. This effort paid off with an increase in college coach searches by over 25% compared to 2011. We also streamlined and relaunched the homepage, college pages, athlete search, and the BeRecruited Resource Center.
We added partners to provide value to all of our users, Basic or Deluxe. Our partner NCSA now offers each new BeRecruited member a free recruiting analysis on the phone to help them get started on their recruiting process. We also teamed up with Kaplan to provide access to a variety of test prep tools for our users. We expect to expand upon our relationships to help all of our users achieve their goals and get recruited.
We also launched a new premium product, DeluxePlus. DeluxePlus has all the great features of Deluxe, and also gets you a custom video highlight reel at a very competitive price point. Coaches love seeing film, and this is a great way to affordably put together a video highlight reel.
Despite our 2012 accomplishments, the BeRecruited team is still working hard. In 2013, we plan to improve the college coach interface, launch iPhone/iPad and Android apps, and provide more useful features for student athletes on BeRecruited.com. Our goal is to make it even easier for student athletes to find the best college in terms of athletics, academics and culture.